Estate Agents

Find the Perfect Estate Agent and Sale Method for Your Property with GOTO Group

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Your home is likely your biggest asset, so selling it deserves the right expertise

GOTO helps you find the most suitable estate agent for your specific needs — unbiased, impartial, and tailored to your postcode, property type, and value.

We analyse local data to show you which agent:
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Holds the largest market share in your area

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Sells properties in the quickest time

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Achieves the best prices

Whatever your priorities — maximum speed, highest price, or a balance of both — we’ll help you choose the agent that’s truly right for you.

Smarter Ways to Sell Your Property

We don’t just match you with the best agent. We also guide you through the best method of sale to suit your situation.

1. Traditional Sale

With GoTo Enhancements for Speed and Security

In a standard traditional sale, only around 70% of accepted offers actually proceed to completion, and it takes an average of 125 days from offer acceptance to final completion.

The good news? With GOTO’s trusted estate agency partners, you can significantly improve both the speed and success rate:

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Faster Completion:

We order a comprehensive legal pack as soon as you agree to sell. This contains all the information a buyer’s solicitor needs upfront, reducing the average time from 125 days to around 75 days. You only pay for the legal pack once your property successfully sells.

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Higher Completion Rate:

Increase the chance of the buyer proceeding from 70% to 95% by asking them to pay a reservation fee upon offer acceptance. We recommend at least 1.5% + VAT. The more committed the buyer is financially, the less likely they are to pull out.

Boost it even further with our unique Cashback option:

If you choose GoTo to handle any of your moving services (conveyancing, survey for the property you’re buying, removals, or even updating/producing your will), you can increase the buyer’s reservation fee by up to £2,500 — and you receive that amount as cashback after completion.

2. Modern Method of Auction

For Speed and Certainty

If speed is your priority, consider our Modern Method of Auction (similar to eBay but for property):

  • Your property is listed with a starting price and a reserve (no more than 10% higher than the start).
  • Bidding runs for a fixed period, typically ending around 30 days after listing.
  • You can also offer a “Buy It Now” price.
  • The successful buyer is required to complete the purchase within 56 days.

This method provides a clear timeline, reduces uncertainty, and often attracts motivated buyers.

Take Control of Your Sale

At last, there’s a better way. With GoTo, you can independently compare estate agents based on real performance data and choose the sale method that best fits your timeline, priorities, and peace of mind.

Ready to find the right agent and the smartest way to sell?

Just fill in the form below, and book a call with an expert. Once you’ve found your deal we’ll be in touch every step of the way.

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