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Turn fall-throughs into follow-throughs

Discover how reservation fees are helping estate agents to reduce fall-throughs and grow revenue.
Income Calculator

Calculate the value of reservation fees in your agency

30% of property sales fall through – but GOTO clients see that figure drop to under 5%.

Our ‘res fee to revenue’ calculator uses GOTO’s fall-through rate, backed by TwentyEA data, to show how much commission you could have earned if your sales had completed at the same rate. It’s a quick way to see the revenue potential of securing more deals with a reservation fee agreement.

Income Calculator

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8 winning reasons to trust GOTO with your reservation fee agreements

With GOTO’s range of reservation fee agreements, you’re guaranteed of finding a solution that will work best for your customers.

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Secure Sales

Our deals are 83% more likely to reach completion

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Faster Completions

Sales complete 34% faster on average

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Highest Rated Provider

We have the highest rated reservation fee service on Trustpilot

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Outsourced Sales Progression

The full sales progression is handled by GOTO

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Legal Packs, Sorted

Our legal packs are created at listing, at no cost to your vendor

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Working on Your Behalf

Every sale has a dedicated property consultant negotiating offers

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Revenue Generating

Our offer delivers a new revenue stream from fees paid at point of sale

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Attract More Customers

Win listings due to a more secure process on offer

Everyone wins with reservation fees

We take care of the detail, so you can give your customers a more secure, and less stressful experience while ensuring a better return on your efforts.

Income Calculator

Sellers

  • Only serious buyers proceed
  • Fall-through risk slashed to under 5%
  • Greater confidence in achieving a timely sale

Buyers

  • Informed from the start with upfront legal packs
  • Protected by a clear contract and defined timelines
  • More confident to commit to the purchase

Join the agents already making it work

Agencies across the UK have seen the difference that GOTO’s reservation fee agreements are making – and they’re not looking back.

“
It's an easy feeDirector at single branch estate agency

“Just send the referral, and GOTO take care of everything apart from the viewings. It’s an easy fee, it’s a good fee – sometimes better than we can get at Private Treaty in our area. The only reason it won’t work, is if you don’t do it in the first place.”

“
Month on month growthManaging Director at Midlands based independent estate agency

“We have seen month on month growth from both auction and reservation fee sales. This has undoubtedly been helped by the invaluable face-to-face monthly training sessions provided”

“
Fantastic results for our clientsDirector at South West independent estate agency

“We are delighted to have achieved a fantastic results for our clients. The property was previously under offer in the traditional way, but the buyer pulled out late in the game. This time we quickly found a new buyer who is contractually committed, and the seller has not had to compromise on the price they had previously agreed.”

“
Extremely straight forwardTerritory Operator at National Estate Agency

“I have found the process extremely straight forward. For the right property we would be doing our clients a disservice if we didn’t recommend Reservation Fee Option. We have recently referred two properties to them, resulting in a secure sale within days! Two extremely happy vendors.”

Ready to talk it through?

Our experienced team has a wealth of knowledge on reservation fee agreements and can walk you through the process and benefits for your agency and vendors.

Alex Willis

Region: London

Book a call

Adam Henry

Region: Midlands

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Brad Thompson

Region: North

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